THE GREAT LEGO RACE
LEGOLAND Resorts Worldwide
Design & Development
A world's first; a LEGO Virtual Reality experience whereby guests don VR headsets whilst riding a thrilling Roller coaster!
I worked closely with agency and client development teams, keeping an eye on the brand representation and utilising my design skills to elevate the vehicles and media content.
The implementation successfully revitalised an ageing attraction, and it has since rolled out to other locations, including LEGOLAND Discovery Centres.