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THE GREAT LEGO RACE

LEGOLAND Resorts Worldwide

Design & Development
Brand Design

Visualisation

Art direction

A world's first; a LEGO Virtual Reality experience whereby guests don VR headsets whilst riding a thrilling Roller coaster!

I worked closely with agency and client development teams, keeping an eye on the brand representation and utilising my design skills to elevate the vehicles and media content.

The implementation successfully revitalised an ageing attraction, and it has since rolled out to other locations, including LEGOLAND Discovery Centres.