Field Art Direction
Star Wars is a cultural phenomenon and I relished the chance to design an experience around this well known and beloved IP.
Piggybacking on the great success of a similar Death Star experience in LEGOLAND California, our task was to reuse the same amazing LEGO models but leverage the interior space with increased lighting and effects. My role was towards the end of the project, specifying model content, locations, graphics, and show direction.
The attraction opened in 2016
Content and image copyright courtsey of Merlin Entertainments Ltd.