LEGOLAND® Global Rollout

SERVICES

  • Concept Design & Development

  • Creative Master-planning

  • Storywriting

  • Visualization

DESCRIPTION

This is another high investment project that I was fortunate to be involved with from an early stage. I helped blue sky the initial concepts for a LEGO NINJAGO attraction, which involved developing topline guest journey narratives, research development, visualization, and direction until I moved onto other projects before the project received the full green light to go ahead.

 

The first attraction opened in 2016

IMAGES

Content and image copyright courtsey of Merlin Entertainments Ltd.

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Copyright © 2020 images, information, and concepts owned by Gareth Smy, Merlin Entertainments Ltd, the LEGO Group, Scruffy Dog Ltd & associated partners where specified