LEGOLAND® Global Rollout


  • Concept Design & Development

  • Creative Master-planning

  • Storywriting

  • Visualization


This is another high investment project that I was fortunate to be involved with from an early stage. I helped blue sky the initial concepts for a LEGO NINJAGO attraction, which involved developing topline guest journey narratives, research development, visualization, and direction until I moved onto other projects before the project received the full green light to go ahead.


The first attraction opened in 2016


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Copyright © 2020 images, information, and concepts owned by Gareth Smy, Merlin Entertainments Ltd, the LEGO Group, Scruffy Dog Ltd & associated partners where specified