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LEGO® CITY DEEP SEA ADVENTURE

LEGOLAND California

Concept design

Creative master-planning

Storywriting

Visualisation

Art direction

Graphic design

This LEGO submarine adventure combines a massive aquarium with real sea life, LEGO models, and special effects.

I was heavily involved in the initial concept stage, where we explored different thematic treatments and narratives. My responsibility was to drive the creative agenda, creating and updating the materials to pitch the concept from board members to external consultants. 

I was involved throughout, including scriptwriting and media art direction, reviewing brand representation and logo design.