Concept Design & Development
Field Art Direction
The LEGO City was part of a much grander scope that included the LEGO Friends and Haunted House concepts. However, due to planning submission being denied, the whole investment had to be restructured, redrawn and resubmitted within a very short period of time. Therefore what was to be something much more immersive was distilled into small but fun 'moments' to bring this ageing area to life.
I was part of the team from the very beginning through to eventually leading the completion and execution; I even got hands-on and helped install the LEGO models on site!
The attraction opened in 2015
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