LEGOLAND® Windsor 


  • Concept Design & Development

  • Creative Master-planning

  • Storywriting

  • Visualization

  • Field Art Direction

  • Graphic Design


The LEGO City was part of a much grander scope that included the LEGO Friends and Haunted House concepts. However, due to planning submission being denied, the whole investment had to be restructured, redrawn and resubmitted within a very short period of time. Therefore what was to be something much more immersive was distilled into small but fun 'moments' to bring this ageing area to life. 

I was part of the team from the very beginning through to eventually leading the completion and execution; I even got hands-on and helped install the LEGO models on site!

The attraction opened in 2015



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Copyright © 2020 images, information, and concepts owned by Gareth Smy, Merlin Entertainments Ltd, the LEGO Group, Scruffy Dog Ltd & associated partners where specified