LEGOLAND® California, Florida & Windsor
SERVICES
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Concept Design & Development
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Creative Master-planning
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Storywriting
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Visualization
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Field Art Direction
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Graphic Design
DESCRIPTION
LEGO Friends was a relatively new but increasingly popular play theme that was chosen to lead a crop of high investment projects across the LEGOLAND portfolio.
Extenuating circumstances prevented this from reaching its full potential, but as one of my foremost projects with Merlin Entertainments, I'm proud to say that despite the hardship, the many design revisions and the late nights, this was and still is one of my proudest moments as a designer.
The attractions opened in 2015
IMAGES
CONCEPT MATERIAL
Friends KV v6
friends portal
LLW friends brick build
Friends KV v6
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Content and image copyright courtsey of Merlin Entertainments Ltd.