heartlake logo copy.png

LEGOLAND® California, Florida & Windsor 

SERVICES

  • Concept Design & Development

  • Creative Master-planning

  • Storywriting

  • Visualization

  • Field Art Direction

  • Graphic Design

DESCRIPTION

LEGO Friends was a relatively new but increasingly popular play theme that was chosen to lead a crop of high investment projects across the LEGOLAND portfolio.

Extenuating circumstances prevented this from reaching its full potential, but as one of my foremost projects with Merlin Entertainments, I'm proud to say that despite the hardship, the many design revisions and the late nights,  this was and still is one of my proudest moments as a designer.

 

The attractions opened in 2015

IMAGES

CONCEPT MATERIAL

Friends KV v6
Friends KV v6

friends portal
friends portal

LLW friends brick build
LLW friends brick build

Friends KV v6
Friends KV v6

1/17

Content and image copyright courtsey of Merlin Entertainments Ltd.