LEGOLAND® California, Florida & Windsor 


  • Concept Design & Development

  • Creative Master-planning

  • Storywriting

  • Visualization

  • Field Art Direction

  • Graphic Design


LEGO Friends was a relatively new but increasingly popular play theme that was chosen to lead a crop of high investment projects across the LEGOLAND portfolio.

Extenuating circumstances prevented this from reaching its full potential, but as one of my foremost projects with Merlin Entertainments, I'm proud to say that despite the hardship, the many design revisions and the late nights,  this was and still is one of my proudest moments as a designer.


The attractions opened in 2015



Content and image copyright courtsey of Merlin Entertainments Ltd.   |   +44 7375 987 690
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Copyright © 2020 images, information, and concepts owned by Gareth Smy, Merlin Entertainments Ltd, the LEGO Group, Scruffy Dog Ltd & associated partners where specified