Concept Design & Development
Brand Design Consultation
This was originally part of a much larger project that included the LEGO City and Heartlake City expansions. However, due to the planning submission being denied, this project was put on hold and we re-focused our efforts on a much larger Heartlake City offering instead.
I was working closely with my colleagues to develop a Haunted House that utilized a different experience altogether, with a different ride system, interactive walk through queue, and storyline. Whilst I'm still disappointed that this will now only haunt my pages, I'm really glad that the project resurfaced under it's newer guise, one which I was fortunate enough to still be involved with as a brand design consultant.
The attraction opened in 2019
Content and image copyright courtsey of Merlin Entertainments Ltd.