A slightly spooky multimedia drop tower with an immersive, theatrical queue line.
I predominately worked on a version of this attraction that didn't get built, which formed part of a much larger project. However, this project was put on hold due to the denial of planning at a critical milestone. We re-focused our efforts into a much larger Heartlake City offering instead.
Based on an existing attraction at LEGOLAND Billund, our 2015 version claimed a bigger budget and ambition to elevate the experience with multimedia, actors and special effects.
Despite the roadblock, it was too good not to make it through eventually and - with a newer and more successful ride type - opened in 2019. I was fortunate enough to still be involved as a brand design consultant.