
LEGOLAND® California Resort
SERVICES
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Concept Design & Development
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Creative Master-planning
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Storywriting
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Visualization
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Art Direction
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Logo Design
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Brand Design
DESCRIPTION
This project for LEGOLAND California was one of the highest investments for the park. I was fortunate enough to be leading the creative development for most of the process; from ideation and market research materials, through design development and ultimately brand approval as a LEGO design consultant.
The attraction opened in July 2018.
IMAGES
INTRODUCTION MEDIA
Content and image copyright courtsey of Merlin Entertainments Ltd.