LEGOLAND® California Resort 

SERVICES

• Concept Design & Development

• Creative Master-planning

• Storywriting

• Visualization

• Art Direction

• Logo Design

• Brand Design

DESCRIPTION

This project for LEGOLAND California was one of the highest investments for the park.  I was fortunate enough to be leading the creative development for most of the process; from ideation and market research materials, through design development and ultimately brand approval as a LEGO design consultant.

​

The attraction opened in July 2018.

IMAGES

INTRODUCTION MEDIA

Content and image copyright courtsey of Merlin Entertainments Ltd.